“Business development is the creation of long-term value for an organization from customers, markets, and relationships.” Scott Pollack, Forbes Magazine
Business development is about creating opportunities for value, the lifeblood of the organization, to persist over the long-term, which is the only way to succeed in growing an organization.
Components include customers and the markets they “live” in, including geographic, demographics, lifestyles and buying mindset. Reaching new customers is an important key to unlocking long-term value.
Strong relationships are foundational to successful business development efforts. How to build, manage and leverage relationships based on trust, respect and mutual appreciation is key to long-term value.
While Business Development may sound simple, many organizations stumble during execution. In this seminar, you will learn to:
· Develop an effective and informative business development plan
· Develop an effective and informative marketing plan
· Establish required resources
· Integrate: getting the right people doing the right things.